IREX Europe’s online educational game targeting marginalised youth in Central Asia is launched
On 13th August 2020, the QLEVER platform was launched! The platform provides educational interactive games focused on building media literacy in Central Asia’s marginalised youth, and is available on Android Smartphones and on computer desktops. Less than a week after its launch, more than 1800 players have registered and started playing and learning on QLEVER!
QLEVER focuses on building resilience to hate speech, disinformation and fake news, through fostering the critical thinking skills and media literacy of Central Asian youth in Kyrgyzstan, Kazakhstan, Uzbekistan and Tajikistan. The games’ content is inspired from media monitoring conducted in the four countries. Youth are incentivized to learn through playing educational games. When they answer questions right they earn points, which they can cash-in in exchange for prizes. The prizes range from credit for phones to actual phones and laptops. They more they play and learn the more points they can earn.
Over the life of the three year project new games and content will be constantly added, and targeted marketing campaigns will attract youth to play, learn and win prizes.
IREX Europe is leading the project with four partners, one in each of the target countries. Each partner has held launch events in their country for the game which is available in Russian and the local languages of each country: Kyrgyz, Kazakh, Uzbek and Tajik:
- In Kyrgyzstan, the Media Support Center Foundation held a live broadcast entitled «Оюн ойноп билим ал, белектерди утуп ал!» (“Learn by playing games and win prizes!”) on their YouTube channel and Facebook page. In live media broadcasts, the project coordinators and representative of the Osh city education department, Tynchtykbek Dosmuratov, spoke about project’s goals and showed how the games work, as well as the Qlever platform and then answered questions from the audience. The launch made the local news and also appeared on educational sites in Kyrgyzstan.
- In Kazakhstan, the launch was covered by several well-known media: Informburo.kz, the Steppe, Kazinform, Factcheck.kz, Baribar.kz, 45minut.biz, Exclusive.kz, Ainews.kz and others. The youth publication Zhasorken.kz interviewed the director of IREX Europe, Mike de Villiers, about the idea of the project and its history. Our partner the International Center for Journalism MediaNet issued a guide to the platform in Kazakh and Russian which was distributed social networks and quickly went viral.
- In Uzbekistan, the Modern Journalism Develepment Center team in got cybersportsmen from the Konstrukt KsGo team to test the platform and share their impressions. Journalists spoke about the platform on Anhor.uz, Uz 24, and bloggers wrote about it on Insaider.uz, Ezhichnoe Jam, and The City Speaks.
- In Tajikistan, our partner, NGO Gurdofarid, attracted famous bloggers such as Farrukh Sanginov (the video collected over 8000 views on Instagram), Bahrom Valiev and Sherzod Ruziev, to write and speak about the “Qlever” on their personal Instagram channels. Qlever was also featured in several media and websites, such as Asia-Plus news agency, the Factcheck.tj website (in Tajik), and Se nuқta. Bidon chiro mebinӣ ” prepared a special report for Asia TV and Radio Company.
The Qlever online game is part of the BRYCA project and is implemented with financial support from the European Union.