Media & Information Literacy

D-JIL “Digital Generation” – Innovate and create online media content for young people

D-JIL “Digital Generation” – Innovate and create online media content for young people

SafirLab 2017. © vinciane lebrun-verguethen/voyez-vous

The D-Jil project aims to offer young citizens, from nine countries of the MENA region, the opportunity, resources, training and mentoring to create and produce digital content for new generations

It is funded by the European Union and implemented by CFI, in partnership with IREX Europe, the Samir Kassir Foundation, the Forum des Alternatives Maroc (FMAS) and Leaders of Tomorrow.

D-Jil will run over 4 years and mentor 20 initiatives from Algeria, Morocco, Tunisia, Libya, Egypt, Palestine, Syria, Lebanon and Jordan.

  • Selection: in March 2018, there will be a call for applications to select a “long list” of the 30 best projects focusing on digital content intended to meet the expectations of young people and to help them to become involved in public and local life.
  • Hackathon: a hackathon will then bring the teams together to share ideas, receive targeted training and mentoring aimed at helping them refine and develop their project ideas.
  • Subsidy: At the end of the hackathon, the teams will present their projects to a jury and the 10 best will receive a subsidy of between €60 000 to €80 000, to transform their ideas into actual projects.
  • Incubation: These 10 award winners will further benefit from personalized mentoring throughout the implementation of their projects. They will have regular meetings at working sessions to exchange ideas and to promote a regional group dynamic.

IREX Europe will also implement Media and Information Literacy workshops to help the project teams incorporate Media Literacy into activities and receive feedback from their youth audience.

A second call for applications will be launched 6 months later, to choose a further 10 projects

Call for project proposals

Empowering Youth to Become Civic Actors (EYCA)

Empowering Youth to Become Civic Actors (EYCA)

The overall goal of the project is to increase freedom of expression in Moldova by: empowering youth from rural areas to become civic actors through training in media literacy  and blogging; encouraging local media in regions to collaborate with youth and local authorities; and increasing civic dialogue in the rural areas, including through public dialogue on social issues.


Objective 1 : building the capacities of young and active citizens to report on social and political issues through training in media literacy and blogging about their local communities

Objective 2 : support local media in the raions and improve their capacity to provide quality content through collaboration with youth and local authorities

Objective 3 : increasing community dialogue on social issues in the raions, including through public discussions, readings and other events on human rights and social issues.


The importance of media literacy is increasingly recognized in Moldova for a number of reasons ranging from the influence of false information; the influence of oligarch dominated media; the lack of professionalism within Moldovan media; and the lack of media literacy amongst the general population.

The consortium’s experience in media literacy shows that Moldovans, especially in the rural areas, lack the necessary skills to critically analyse local, national and international news. Moreover, because of the week capacity of local media, subjects related to local communities are often not reported appropriately or even covered at all. As a result, people in rural areas feel isolated and disinterested in the news, increasing their potential to be manipulated by media oligarchs and false information.


Our project works to achieve these results through the following activities:

Result 1Young people from at least 10 raions have improved their ability to understand and report on social and political issues through media literacy activities; they have developed connections with other stakeholders from their communities and youth from other raions and are able to engage more critically in their communities as civic actors.

Activity 1.1 – Media Literacy trainings for students from rural areas

Activity 1.2 – Blog tours for youth led by well-known Moldovan bloggers and activists on social issues

Activity 1.3 – Moldovan Multimedia Festivals with prizes for the best blogs.

Activity 1.4 –   Guidance and mentoring provided to the youth engaged in media literacy activities. Youth platforms identified and contracted to disseminate project’s media products;

Result 2 local media in different raions have improved their ability to engage with audiences involving youth and where possible local authorities in developing project and media outputs.

Activity 2.1: Small grants for media projects involving local media, local authorities, and trained youth

Activity 2.2: Production and management capacity building trainings for awarded media projects

Activity 2.3:  Local production and dissemination of productions in local media

Result 3local communities in the raions have the opportunities to access safe spaces for discussion including alternative format debates on social and political issues, including human rights.

Activity 3.1:  Organisation of public discussions, including readings on social issues followed by informal discussions organised by the project partners in collaboration with local authorities, youth and other interested actors.

Strengthening the capacities of Tunisian social partners and media civil society (TOKE)

Strengthening the capacities of Tunisian social partners and media civil society (TOKE)

The overall goal of the project is to contribute to the development of local information and citizen mobilization in the governorates of Tozeur and Kebili through the professionalization of associative radios and media literacy for youth and active civil society in these regions.

The project is being implemented in two components. The project’s first component focusses on improving the access to local information for the populations of Tozeur and Kebili , by strengthening the editorial capacities and economic viability of Djerid FM and Nefzaoua FM, the only associative radios in Kébili and Tozeur; The project will also work to increase the participation of youth and civil society in the governorates of Tozeur and Kebili in community radio programs and make responsible use of social media to disseminate, exchange and discuss local news.

TOKE Objectives :

Objective 1: To strengthen the capacity of community radio stations to produce information programs;

Objective 2: To enhance the capacity of youth and civil society to interact with community radio and social media.

Our project works to achieve these objects through the following activities:

  • Workshop on local journalism and radio animation for ATMA trainers;
  • Trainings in local journalism (« journalisme de proximité ») and radio animation techniques for journalists from Djerid FM and Nefzaoua FM.
  • Workshop on innovative business models for managers of Djerid FM and Nefzaoua FM.
  • Media and Information Literacy (MIL) training of trainers for ATMA trainers followed by a training of ATMA’s officials of Youth Centers in Tozeur and Kebili.
  • Organization of MIL workshops for youth groups, bloggers and representatives of civil society in Youth Centers.
  • Production and dissemination by Djerid FM and Nefzaoua FM (with the support of ATMA) of the making-of of MIL workshops.

The expected results of the project are:

  • Outcome 1:  Journalists and facilitators from Djerid FM and Nefzaoua FM have the necessary know-how to produce information programs focused on the concerns of the populations of Tozeur and Kebili and to organize at the community level a citizen dialogue reflecting the pluralism of currents of thoughts and opinions.
  • Outcome 2:  Djerid FM and Nefzaoua FM strengthen their economic viability by developing different formats of programs with low production costs but adapted to their mandate as citizen and participatory media.
  • Outcome 3:  Youth and active civil society in the governorates of Tozeur and Kebili participate more in community radio programs and make responsible use of social media to disseminate, exchange and discuss local news.
Promoting media plurality, balance and media literacy in Central Asia

Promoting media plurality, balance and media literacy in Central Asia

The project aims to increase the resilience of the Central Asian population to false news and disinformation and promote an understanding of the role and responsibilities of the media in a democratic society.

IREX Europe is leading the media literacy aspect of the project, working in collaboration with local organisations to provide training of trainers for teachers, university lecturers, librarians and media organisations to deliver media literacy programmes to encourage critical thinking. We are also developing a media literacy curriculum for the Central Asian context.


With false news a global epidemic and no strong culture of investigative journalism in Central Asia, it is important that individuals have strong critical thinking skills and an awareness of bias in the media so that they are able to make their own informed decisions.

The programme will be based on a training manual and methodology pioneered by an IREX Europe project in Moldova entitled “Strengthening Independent Media and Media Literacy”.  This project set-up media literacy programmes in libraries across Moldova to great success.


  • Training of trainers for university professors, librarians, teachers and other media professionals will equip them to run their own classes in media literacy and critical thinking.
  • A curriculum of lessons and accompanying manual for trainers will be produced for libraries, universities and schools. This will be tailored to the Central Asian context and available in Russian, Kyrgyz and Kazakh languages.
  • An pilot online platform for lessons, exercises and other resources will be tested in Kyrgyzstan, with the potential to be rolled out across all Central Asian countries.



Strengthening Independent Media and Media Literacy in Moldova (SIMML)

Strengthening Independent Media and Media Literacy in Moldova (SIMML)

Project Overview

Under SIMML, 99 librarians were trained in media literacy and they have gone on to run more than 100 media literacy trainings and activities in raions across the country, reaching more than 1800 citizens (librarians, youth, students and local authority representatives). Media corners where citizens can access news and information with guided assistance from the librarians are also being established under the project, under a small grants scheme. The media corners offer local citizens access to a wide array of media including online media. Our trained librarians then offer guidance and counseling in how to access an array of information and how to check the information against a range of sources.

Under SIMML IREX Europe is also working with Moldovan media to build the capacities of the new generation of journalists through learning-by-doing internships. 26 journalists and journalism students have received training so far, producing and broadcasting more than 30 video and radio reports, as well as online and print articles.

We’ve combined the media production and media literacy components by organising public discussion sessions in partnership with the libraries where the journalists have joined discussions on the issues covered in their stories, and the librarians and other guests have discussed the issues in the context of media literacy.

The project runs until December 2018. For the remainder of the project we will work to:

  • expand our network of trained journalists by involving new young journalists and journalism students in the learning-by-doing process at leading Moldovan independent media.
  • Continue to train librarians in media literacy so that they can go on to run media literacy activities in more raions across Moldova.
  • Continue to set up Media Corners in public libraries across Moldova.

SIMML Objectives:

  • Objective 1: Improve the quality and quantity of media reports on social and political developments affecting Moldova.
  • Objective 2: Strengthen links between media and their communities through open discussion platforms gathering journalists, civil society organizations, and local audiences.
  • Objective 3: Empower citizens to engage with new media technologies, traditional media, and journalists by developing and expanding media literacy and media corners in libraries across Moldova, by supporting community’s media initiatives.

Our project works to achieve these objects through the following activities:

Strengthening local media reporting

IREX Europe is working closely with project partners; Association of Independent TV Journalists (ATI); Radio Free Europe; Gagauz Media; and OWH TV Studio. Together we select and recruit journalism students and young journalists from different raions to join a learning-by-doing production process, from pre- to post-production (including the filming phase). The report topics focus on economic, social and political issues including the national education system, corruption, international events that affect Moldova and many others. The key focus is to interpret the events in a way that ordinary people will understand and will relate to, producing balanced, well researched stories that put the issues into a Moldovan context.

Promotion of media literacy through media and library partnerships

IREX Europe is supporting libraries to develop media corners in at least 12 raions as well as train librarians in media literacy, online media access and “how to run a media corner”. The project is also supporting the local librarians to run media literacy programs targeting youth and adults. The media corners give access to local, regional and national newspapers and magazines, and are equipped with computers and internet access, allowing the librarians to provide training and facilities to help local citizens access online information, and to do so with a critical approach.

Public platforms for discussion

The aim here is to bring together communities for active discussion on the important issues affecting Moldovan citizens. Our partner librarians with our support, organise and lead public discussions involving project journalists as well as local journalists, and local community leaders.

Belarus : Improving Media Education

Belarus : Improving Media Education


The 30-month international project “Belarus: Improving Media Education” was officially launched in Vilnius in May 2010. The project, which focuses on building capacity at the European Humanities University to enhance journalism skills and create TV programming, is supported by the EU and is implemented jointly by IREX Europe and its partners the BBC Media Action and the European Humanities University (EHU).


Belarus remains a tightly controlled authoritarian regime, marked at the end of 2010 by Presidential elections officially won by incumbent President Lukashenka, but whose results were broadly contested. Hundreds of demonstrators took to the streets resulting in some 700 being detained. Dozens of journalists were attacked and some briefly detained; the KGB raided homes and offices of journalists to seize equipment and footage. Lukashenka told a press conference he had thwarted a revolution and promised there would be no “brainless democracy.” He also vowed to “reform the Internet” and warned journalists that they should “stop jeering at the authorities and the people.” (click here to learn more about the media situation in Belarus )

The European Humanities University is a Belarusian University in exile based in Vilnius, Lithuania, and its mission is to combat the Belarusian State’s control and suppression of Belarusian citizens’ right to education, and through providing an academic environment free of discrimination it aims to promote democracy and human rights in Belarus. The EHU offers quality liberal education and research at the BA and MA level via classroom teaching in Vilnius and also through “low residence study.”

Project Activities

The project aims to increase the role of the EHU and Belarusian academics in reform efforts through improved teaching and improved teaching content. Through the project, IREX Europe and the BBC will help the EHU Media and Communications Department set up a multimedia training facility (learn more about the Emediahub), where students will receive practical training in television broadcasting, radio, print, and modern multimedia journalism. This includes producing regular news reports, helping students gain concrete, practical skills and a solid base in ethical, independent journalism to utilise in their future careers.

The project also will provide increased access to independent, unbiased, up-to-date information through the dissemination of project-produced multimedia reports, including student news and information programming produced at the EHU. This will increase awareness and provide greater access to information, especially on issues which are currently low on the media agenda in Belarus such as women’s and children’s rights, EU-Belarus relations, European issues, economic issues, social and cultural rights and the right to peaceful assembly and association.